“Pretty Boy Floyd” to “Money Mayweather” A Rebrand and Genius in Positioning

Floyd Mayweather, comes from a family of boxers, his father Mayweather Snr himself being a boxer and his uncle Roger Mayweather, also a boxer was for the most part was his trainer. He dedicated his life to the craft of boxing with laser focus and rigorous training that led him to an unbeaten record in […]

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Getting Word out about your Personal Brand

What next after Personal Branding? You have worked on the infrastructure of your personal brand, you have your website ready, business cards, Personal Brochure, all your social media has been cleaned and spruced up, you have rebranded all your marketing materials including your office and staff to augment your Personal Brand, so the million dolar […]

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How to Build a Bold and Authentic Personal Brand

The question of Authenticity and realness in the process of building a personal brand has been fiercely debated on professional platforms and I even saw videos on Linkedin and other platforms lately openly attacking personal branding as a marketing strategy. One actually said that Personal Branding causes Depression! For heaven’s sake, it does not unless […]

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