Sales professionals, second to C-Level management are some of the most judged professionals in the corporate world, both by colleagues and their too, I believe because much of the company performance in terms of revenue rests on the performance of the Sales Department. The sales profession sometimes seems like one of the most rewarding positions […]
Clients ask themselves many questions before they buy from you but the most important and emotional question they ask themselves is: Why should I do business with you? Attributes and your Target Market This would be a great place to start when you are looking to form the leading attribute of your personal brand. Of […]
Elizabeth Holmes had the perfect Silicon Valley story and what made hers even sweeter was that she was a woman in her twenties that built a company from nothing to a valuation of $9 Billion in less than 10 years. She started her journey at 19 as an undergraduate at Stanford University, where the silicon […]
What word comes into the mind of people anytime they hear your name? In Obama’s 2008 campaign, the name “Obama” made us quickly think “Hope” and this is what his campaign managers and team worked really hard to imprint in the minds of the voters. That anytime they heard or thought Obama they thought hope. […]
The more accurate thing to say is that Personal Image is a part of Personal Branding and not the other way round. Personal Image has more to do with outer in-person appearance, more about perception in how you show up. Can be verbal and non-verbal but today I want to talk about non-verbal. It really […]
A brand is a promise, not a logo or brochures and banners etc. Whatever a political party promises to deliver is its brand until that promise is kept or broken. Politicians and political parties need brand strategists as much as they need political strategists. In my opinion, in most campaigns in the recent past especially […]
Floyd Mayweather, comes from a family of boxers, his father Mayweather Snr himself being a boxer and his uncle Roger Mayweather, also a boxer was for the most part was his trainer. He dedicated his life to the craft of boxing with laser focus and rigorous training that led him to an unbeaten record in […]
What next after Personal Branding? You have worked on the infrastructure of your personal brand, you have your website ready, business cards, Personal Brochure, all your social media has been cleaned and spruced up, you have rebranded all your marketing materials including your office and staff to augment your Personal Brand, so the million dolar […]
How do you attract the right type of clients, first of all it comes down to the concept of the Ideal client of any business. Have you as an entrepreneur sat down and written all the characteristics of your ideal client? Do you know their purchasing behavior, do you know where they are found, do […]
The question of Authenticity and realness in the process of building a personal brand has been fiercely debated on professional platforms and I even saw videos on Linkedin and other platforms lately openly attacking personal branding as a marketing strategy. One actually said that Personal Branding causes Depression! For heaven’s sake, it does not unless […]