Personal Branding for Sales Professionals

Sales professionals, second to C-Level management are some of the most judged professionals in the corporate world, both by colleagues and their too, I believe because much of the company performance in terms of revenue rests on the performance of the Sales Department. The sales profession sometimes seems like one of the most rewarding positions […]

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A Personal Brand that lacked Authenticity – Elizabeth Holmes

Elizabeth Holmes had the perfect Silicon Valley story and what made hers even sweeter was that she was a woman in her twenties that built a company from nothing to a valuation of $9 Billion in less than 10 years. She started her journey at 19 as an undergraduate at Stanford University, where the silicon […]

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The Makeover of Margaret Thatcher’s Personal Brand

Margaret Thatcher, nicknamed by a soviet journalist, the “Iron Lady” of the west; a title she would later embrace in a public gathering. She agreed and differed with many on her policies especially economic ones, but the truth is that she changed the way Britain was governed. She had not always had this influence, it […]

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Your Story – Greatest Self-Promotion Tool

Napoleon Bonaparte Famous General and later Emperor of France Napoleon Bonaparte always knew he was a legend in the making, way early in his childhood he just didn’t know how. He worked his way up military ranks, wish sheer diligence and ingenuity since he didn’t come from French nobility or royalty, his father was someone […]

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“Pretty Boy Floyd” to “Money Mayweather” A Rebrand and Genius in Positioning

Floyd Mayweather, comes from a family of boxers, his father Mayweather Snr himself being a boxer and his uncle Roger Mayweather, also a boxer was for the most part was his trainer. He dedicated his life to the craft of boxing with laser focus and rigorous training that led him to an unbeaten record in […]

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