“Pretty Boy Floyd” to “Money Mayweather” A Rebrand and Genius in Positioning

Floyd Mayweather, comes from a family of boxers, his father Mayweather Snr himself being a boxer and his uncle Roger Mayweather, also a boxer was for the most part was his trainer. He dedicated his life to the craft of boxing with laser focus and rigorous training that led him to an unbeaten record in […]

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